Marina Abramović Institute Website
Client: Marina Abramović Institute
Services: Website Creation
Description: I was in charge of developing the evolution of MAI's old website to better feature their digital assets. This involved a deep dive into their video archives, bringing the project pages to life with their 10 years of video and art content. A new, in-depth page on the iconic Abramović Method was part of this effort.
The goal for me was to turn the website into a research tool, an open archive for art enthusiasts to navigate the projects with a deeper understanding.
The website also featured the opportunity to book a spot on one of the Institute's legendary workshops, following the method of Abramović. To support this initiative, which is done in order to support artists and art projects around the globe, I helped the team to set-up their e-commerce tooling with full Stripe integration, customer email journey, and a connected CRM system.
Visit the website: mai.art
The Method
The goal behind creating the online page for The Abramović Method was to offer a clear and accessible reference point for one of Marina Abramović’s most intricate and transformative works. Designed as both a compendium and a piece of digital research, the page distills the essence of the Method - its philosophy, structure, and application - into a format that is both elegant and informative. The clean, intentional design supports the depth of the content, allowing the Method to be experienced not just intellectually, but felt through the clarity and presence of the page itself.
